6 quick GEO optimization tips

The rise of Large Language Models (LLMs) such as ChatGPT, Gemini, or Claude — and their use in Google’s AI Overviews — is disrupting the rules of SEO. Today, answers are generated directly, often without requiring a click. This shift has given birth to GEO — Generative Engine Optimization: a set of techniques designed to ensure your presence in AI-generated answers, not just in traditional search results.

It’s worth noting that this article is slightly technical, aimed mainly at professionals working in digital roles. But curious readers are, of course, welcome!

I don’t think you’ll find a better synthesis: everything you need is here, condensed into 6 bullet points.

The Pillars of an Effective GEO Strategy

1. Be accessible to AI crawlers
   Make sure AI engines can read and understand your content. If they can’t access it, you don’t exist in AI answers.

2. Create answer-ready content
   Structure your pages like answers: clear questions, concise replies, lists, and data points. LLMs prefer content that feels usable right away.

3. Use structured signals
   Help AI engines interpret your content by using structured data and entity-based pages. Make your brand easy to identify and quote.

4. Build authority beyond your site
   AI engines rely heavily on external sources like Wikipedia, Reddit, and media sites. Strengthen your authority across the wider web.

5. Monitor and adapt
   Test prompts in ChatGPT, Gemini, or Perplexity to see how (and if) your brand appears. Track visibility, positioning, and sentiment to adjust your strategy.

6. Think inbound & conversion
   Visibility is just the start. GEO should integrate with inbound funnels, strong homepages, and KPIs like leads per click, trust, and customer loyalty.

In summary, GEO is redefining online visibility. It’s no longer just about ranking well on the SERPs, but about being the authoritative source that AI needs to answer questions. For companies and content creators, this means:

• Showing that you exist in the eyes of AI — technically, semantically, and through human signals.

• Structuring your content so it is reliable, clear, and easy to reference.

• Building reputation across the entire web, not just on your website.

• Continuously monitoring, testing, and iterating, because AI evolves quickly — and so does competition.