Our vision
Digital has changed, and for the better.
For years, SEO was the engine of online visibility. More impressions, more clicks, more traffic, more promises. But with the rise of generative AI (Google AI Overviews, ChatGPT, Gemini…), that equation no longer holds: clicks are collapsing, answers are delivered directly within search engines, and even though traditional SEO methods remain the foundation, adaptation is now essential.
We created KOTABL to meet this new challenge, because we know how to activate the right digital levers to make it happen.
Let’s be clear: we’re not selling a so-called “SEO revolution” by preaching brand-new, miracle technicals. But ignoring the shift already underway would be a serious mistake. We hear the skepticism, even hostility, of traditional agencies toward the word “GEO.” But are they being 100% honest? Or is it simply in their best interest to protect their market share? Think of the marketing agencies that never adapted to digital, today, they no longer exist.
What we bring
KOTABL was born at the crossroads of marketing performance and business insight. We help companies not only remain visible in the AI era, but more importantly, turn that visibility into growth. Unlike traditional SEO agencies, talking about impressions, CTRs, traffic, we bring a business-first vision: leads, conversions, ROI.
No bullshit, no fake technical jargon, a concrete business approach with:
Less metrics
More tangible results
Less traffic
More conversions
Less promises
More pragmatism
At KOTABL, we don’t chase clicks—we build digital strategies focused on business outcomes. Our mission is not to get you traffic, but to get you clients.
It is this vision we are committed to instilling both with our clients and our freelancers’ partners.
The founders
Two different but complementary profiles. United by the same goal: bringing business questions back to the heart of marketing strategies, rather than the other way around.
Filipa Morais Graça
7 years of experience in Digital Marketing, including 5 as Senior Digital Marketing Manager within a B2B SaaS scale-up. Expert in inbound strategy, lead generation, and digital performance.
Thomas Le Dour
Entrepreneur since the age of 22 and responsible for business development across diverse environments. Expert in customer acquisition & retention strategies, revenue and growth generation.